FASHION DESIGNER &
SOFTWARE ENGINEERING STUDENT
About
My name is Ximena,
I’m a Fashion Designer and Software Engineering student with a background in retail and a strong passion for outdoor sports.
Working in retail strengthened my understanding of customer behavior and real-world problem solving. Meanwhile, my love for mountain sports sparked a deeper curiosity for the technical side of things — leading me to explore how digital solutions can enhance performance, safety, and experience.
Today, I combine creativity, strategy, and systems thinking to build thoughtful, functional products.
_edited.png)
My projects.
iVenture is an app to explore leisure activities near you. It shows you plans and experiences available based on your location, interests, and budget. Use its personalized filter to choose the type of activity, price, and place and invite your friends to join!
This project offers an improvement in the information architecture of the Booking.com website, as well as features that help maximize the user experience for booking a trip.
.png)
This case explores the real-life struggles people face when forming new habits in a fast-paced, distraction-filled world. Through user research, I identified key pain points and motivations to inform the design of a simple, sustainable habit tracking experience.