USER

EXPERIENCE

Designer.

About

Hello! Hola!

My name is Ximena,

I’m a UX designer passionate about crafting digital experiences that connect creativity with emotion. I focus on understanding people, their needs, and turning insights into meaningful journeys that stand out.

My projects.

No. 1 UX Research

This case explores the real-life struggles people face when forming new habits in a fast-paced, distraction-filled world. Through user research, I identified key pain points and motivations to inform the design of a simple, sustainable habit tracking experience.

No. 2 Information Architecture

This project offers an improvement in the information architecture of the Booking.com website, as well as features that help maximize the user experience for booking a trip.

Presentación Proyecto Web Elegante Minimalista Beige (1).png

No. 3 Website Audit & Low-fidelity Wireframe

This project is a redesign of Penny Juice’s homepage to improve usability, visual hierarchy, and user experience.

The project includes a UX audit, competitor analysis and the creation of a low-fidelity wireframe focused on simplifying navigation and enhancing user engagement.