USER
EXPERIENCE
Designer.
About
My name is Ximena,
I focus on understanding users, their goals, behaviors, and challenges to design intuitive and meaningful experiences for mobile apps and websites.
I use research methods, Figma, and JavaScript to bring ideas to life through interactive wireframes and prototypes that resonate with users while helping achieve business goals.
_edited.png)
My projects.
iVenture is an app to explore leisure activities near you. It shows you plans and experiences available based on your location, interests, and budget. Use its personalized filter to choose the type of activity, price, and place and invite your friends to join!
This project offers an improvement in the information architecture of the Booking.com website, as well as features that help maximize the user experience for booking a trip.
.png)
This case explores the real-life struggles people face when forming new habits in a fast-paced, distraction-filled world. Through user research, I identified key pain points and motivations to inform the design of a simple, sustainable habit tracking experience.